What about CRM?

Recently we discussed CRM in class, but do you remember what it is? CRM is Customer Relationship Marketing. The week 4 extra credit was about CRM, but I was unable to discuss it in class. Developing, promoting and maintaining a customer "community" is one CRM strategy. The E.C. question was to identify one retailer you feel has done a good job of creating and maintaining a "community," and list two specific tactics or programs they use to accomplish this. The example given was Cabella's. They offer in-store seminars on a variety of outdoor activities, and they even market guided hunting and fishing trips for their customers.

The retailer that I feel has done a good job with CRM is eBay.
1. eBay keeps track of how long you’ve been a member of the eBay “community,” and they also keep track of your feedback score for you. When you reach certain landmarks such as an anniversary or a high score they send you a congratulatory message.
2. eBay sends specific e-mails to their customers based on their buying and selling habits. This is especially nice for sellers who often make a business from selling their products on eBay. It lets customers know about special promotions, and it helps sellers by giving them tips and advice.
3. There is an eBay Community. It has a feedback forum for people to respond after a transaction is made, discussion boards, and a group center.
4. In addition, there are special sections devoted for each area of interest. For example, eBay Motors is a good place to go when looking at vehicles for sale, as well as car parts, and anything else having to do with autos. eBay customizes their promotions that they send me with things from eBay Motors because I do a lot of business in that section.